PROXIMITY MARKETING TOOLS
SWERVED! specializes in Proximity Marketing; which is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
QR CODE MARKETING
WHAT IS QR CODE MARKETING?
QR Code marketing is a proximity marketing channel that leverages Quick Response (QR) to bridge the gap between offline and online channels. The QR Codes are put in strategic locations for consumers to scan using their mobile phone and access information about the product, brand or special offers.
WHAT IS NFC MARKETING?
NFC Marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance. NFC tags / stickers are embedded on OOH displays or products. NFC technology enables a seemless exchange of information with just a tap with a mobile phone. Let's discuss what NFC technology is, how it works and how marketers can leverage it.
WHAT IS BEACON MARKETING?
Beacon Marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations. This communication is triggered by a tiny hardware device know as Bluetooth Beacon. These devices transmit location triggered rich notifications to smartphones nearby.
WHAT IS GEOFENCING MARKETING?
Geofencing is a feature used by software programs to define geographical boundaries or geofences. While some geofencing applications use Google Earth, others rely on web-based or user-generated maps.
HOW IT WORKS
1. Pick your billboard locations
Pick the sign(s) where you want your ads to shine. You can pick as many or few as you would like.
2. Set your budget & schedule
Think about what makes sense for your business and your growth goals. Swerved Solutions works with flexible budgets and schedules to help you get the most out of brand adversting.
3. Upload your artwork
Create simple artwork that will help your brand improve recognition. We only accept professionally designed ads but don't worry, we can help.
4. Wait for approval
Your artwork must be approved by Swerved Solutions and our sign partners before it goes live. Once approved, your ad is up and running on digital billboards.
Connected TV also known as online TV refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.
Smart TVs, Smart Devices, Mobile & Tablet... Connect to the internet and stream TV!
People simply create an account, login and watch unlimited content on their TVs & Devices.
The age of cable TV is dying fast... And Connected (online) Television is HERE, allowing people like you to build a profitable new-age business that is at the peak of the media evolution timeline.
Here's the opportunity to put your content in front of more than 400 million monthly viewers using the Moments in Time channel on Roku, Apple TV and Fire TV devices.
LEVEL THREE – FULL ENGAGEMENT WITH GEO-FRAMING
WHAT IS GEO-FRAMING? It is satellite technology enabling marketers to monitor, record behavior, and track movements over time leveraging a cell phone id. The use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. (starts at $2000)
GEOFENCING MARKETING STRATEGIES
More than 50% of users in the US download zero apps per month according to Statista. Once a brand does get get a consumer to download your app, keeping them engaged is the hard part. By leveraging the power of geofencing, users benefit from contextual notifications and brands benefit from increased customer rentention and loyalty.
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