SWERVED SOLUTIONS

WHERE DIGITAL AND PROXIMITY MARKETING MEETS YOUR AUDIENCE

TAKE A LOOK AT THE SOLUTIONS WE OFFER FOR THE PROMOTION, MARKETING AND ENGAGEMENT WITH YOUR BRAND.

Marketing in 2023 is about having a conversation with your customers, rather than shouting at them.

A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers.

Increasingly, they tune out messages broadcast to a wide audience, whether by using digital video recorders to skip past commercials, or simply by ignoring the banner ads on their favorite website.

 

PROXIMITY MARKETING TOOLS

SWERVED! specializes in Proximity Marketing; which is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

QR CODE MARKETING

WHAT IS QR CODE MARKETING?

QR Code marketing is a proximity marketing channel that leverages Quick Response (QR) to bridge the gap between offline and online channels. The QR Codes are put in strategic locations for consumers to scan using their mobile phone and access information about the product, brand or special offers.

NFC MARKETING

WHAT IS NFC MARKETING?

NFC Marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance. NFC tags / stickers are embedded on OOH displays or products. NFC technology enables a seemless exchange of information with just a tap with a mobile phone. Let's discuss what NFC technology is, how it works and how marketers can leverage it.

BEACON MARKETING

WHAT IS BEACON MARKETING?

Beacon Marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations. This communication is triggered by a tiny hardware device know as Bluetooth Beacon. These devices transmit location triggered rich notifications to smartphones nearby.

GEOFENCING MARKETING

WHAT IS GEOFENCING MARKETING?

Geofencing is a feature used by software programs to define geographical boundaries or geofences. While some geofencing applications use Google Earth, others rely on web-based or user-generated maps.

HOW GEOFENCING WORKS

Step 1. Target Zone

Step 1. Target Zone

Target competitor locations by drawing a fence around their building.

Step 2. Audience Collection

Step 2. Audience Collection

Collect audience - Anyone with a mobile device that has location service turned on and walks into the fenced area will be pinged and eligible to be served an ad.

3. Serve Ad

3. Serve Ad

The audience collected will be served ads while in the geofenced area and for up to 30-days AFTER leaving the geofenced area (blue)

4. Conversion Zone

4. Conversion Zone

A conversion is anyone who the target zone (blue) was served an ad and then visited your location (yellow).

DIGITAL BILLBOARD MARKETING

Billboards set you apart from the competition by building credibility and brand recognition. Billboards serve as an important top-of-funnel channel that increases the effectiveness of your other marketing channels.

 

 

HOW IT WORKS

1. Pick your billboard locations

Pick the sign(s) where you want your ads to shine. You can pick as many or few as you would like.

2. Set your budget & schedule

Think about what makes sense for your business and your growth goals. Swerved Solutions works with flexible budgets and schedules to help you get the most out of brand adversting.

3. Upload your artwork

Create simple artwork that will help your brand improve recognition. We only accept professionally designed ads but don't worry, we can help.

4. Wait for approval

Your artwork must be approved by Swerved Solutions and our sign partners before it goes live. Once approved, your ad is up and running on digital billboards.

CONNECTED TV

Introducing the Moments in Time Live Stream

Connected TV also known as online TV refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.

Smart TVs, Smart Devices, Mobile & Tablet... Connect to the internet and stream TV!

People simply create an account, login and watch unlimited content on their TVs & Devices. 

The age of cable TV is dying fast... And Connected (online) Television is HERE, allowing people like you to build a profitable new-age business that is at the peak of the media evolution timeline.

Here's the opportunity to put your content in front of more than 400 million monthly viewers using the Moments in Time channel on Roku, Apple TV and Fire TV devices.

PROXIMITY MARKETING CAMPAIGNS

Check out the different levels we offer and how its implemented.

LEVEL ONE – GETTING EXPOSURE AND VISIBILITY

With Swerved Solutions, users can engage in omnichannel marketing tactics across the world’s most premium sites and streaming channels. (Starting at $500)

MEDIA PARTNERS

Check out some our media partners where you ads will be placed.

STREAMING PLATFORMS

STREAMING PLATFORMS

WEBSITES AND BLOGS

WEBSITES AND BLOGS

AD SERVERS

AD SERVERS

MARKETING OBJECTIVE

  • Reach – Promote your ad content on the web
  • Viewability – Get people to see your ad content
  • Clicks – Get more clicks with your ad content

TYPE OF DEVICES TARGETED

  1. TV
  2. Web
  3. Mobile
  4. Apps

CREATIVES REQUIREMENTS NEEDED FOR CAMPAIGN

LANDING PAGE

We need to create a Landing Page and URL for the business / brand. Once the campaign is over, we can utilize the same Landing Page to market and promote future campaigns. The key is bringing awareness to the Landing Page and utilize it to control and monitor the campaign.

BANNER AD DIMENSIONS

  1. Leaderboard (728x90)
  2. Wide Skyscraper (160x600)
  3. Half Page Ad (300x600)
  4. Medium Rectangle (300x250)
  5. Mobile Leaderboard (320x50)
  6. Square (400x400)
  7. Billboard (970x250)

VIDEO FORMATS

  1. Utilize a video from YouTube or Vimeo
  2. Upload a new video in MP4 format (60MB size max)

LEVEL TWO – BECOMING AN AUTHORITY IN THE SPACE

The content creation and distribution solution that combines content writing, AI and Machine Learning. (Starts at $1000)

 

REACH NEW CUSTOMERS

By combining strategic content and the right placements, we can drive your perfect prospects and customers to your product, business, or service.

BECOME AN AUTHORITY IN YOUR SPACE

By creating unique content and placing it in over 400+ quality placements across 5 different media types, you'll get seen more and found more often online.

BUILD YOUR BUSINESS / BRAND WITH CONTENT

Content is still king and if you don't have it, you're likely already being beat by a competitor. The internet is built on and for content, leverage this and use it to build your business.

The Swerved Solutions strategy is simple, but effective. We are all about creating online authority for you and your brand by combining strategic content and multimedia throughout hundreds of high value digital placements and websites.

LEVEL THREE – FULL ENGAGEMENT WITH GEO-FRAMING

WHAT IS GEO-FRAMING? It is satellite technology enabling marketers to monitor, record behavior, and track movements over time leveraging a cell phone id. The use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. (starts at $2000)

GEOFENCING MARKETING STRATEGIES

More than 50% of users in the US download zero apps per month according to Statista. Once a brand does get get a consumer to download your app, keeping them engaged is the hard part. By leveraging the power of geofencing, users benefit from contextual notifications and brands benefit from increased customer rentention and loyalty.

LOCATION-SPECIFIC OFFERS

LOCATION-SPECIFIC OFFERS

For a chain with several stores, geofencing makes it easier to roll out location-specific offers.

TARGET AUDIENCE SEGMENTS

TARGET AUDIENCE SEGMENTS

The analytics gathered from the app can help marketers better target particular audience segments. If the app usage indicates that a certain segment visits the store only on weekends, marketers can send personalized offers when the weekend starts.

TARGETING THE COMPETITOR

TARGETING THE COMPETITOR

By creating a geofence around the competitor's store, marketers can gather analytics about users who visit both stores and send them an enticing offer to gain their business. Burger King's Whopper campaign had users go all the way up to their nearest McDonalds and order the Whopper from the app.

SOCIAL ENGAGEMENT TOOLS

These are the best tools to engage with your audience from a social prospective.

HOW TO START PODCASTING

HOW TO START PODCASTING

Monthly and Annual plans available

  1. Choose a topic you love
  2. Pick a podcast title
  3. Write a sound description
  4. Get your artwork created
  5. Pre-plan your episodes
  6. Pick your podcast hosting provider
  7. Prepare and make a recording
  8. Publish an episode
  9. Submit to directories
Create Your Reflection And Be Yourself In The Metaverse

Create Your Reflection And Be Yourself In The Metaverse

Starting at $299

Our Mirror Image Reflection Avatars are playable in your favorite game, metaverse, and are fully customizable. While minting your reflection you have the option to join The Mirror DAO.

App Design and Maintenance for your niche market

App Design and Maintenance for your niche market

Monthly and Annual plans available

Mobile app design combines two concepts—UI and UX.

 

The user interface (UI) encompasses the app’s look and feel. It includes color, font, app style, and similar design choices. The user experience (UX) design prioritizes the app’s functions and use. 

 

 

Swerved Solutions

(c) Copyright 2023. All Right Reserved.